Privacy Policy

Last updated: 18/10/2024

At Málaga Lux Properties, we value your privacy and are committed to complying with applicable data protection laws, particularly the General Data Protection Regulation (GDPR) of the European Union. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our website www.malagaluxproperties.com or interact with us through our contact forms.

1. Data Controller

The data controller responsible for your data is Málaga Lux Properties, located at San Juan de la Viña, 1 – 29700 Vélez-Málaga (Málaga). You can contact us at info@malagaluxproperties.com or call us at (+34) 952 756 964. If you reside in the EU, you can also exercise your data protection rights by contacting our Data Protection Officer (DPO).

2. Personal Data We Collect

We may collect the following personal data through our website:

    • Name, surname, and contact details.
    • Information related to your property inquiries.
    • Website usage data and IP address.
    • Cookies and similar technologies (see Cookie Policy).

3. Purpose of Data Processing

We process your personal data for the following purposes:

    • To manage and respond to your inquiries.
    • To provide advice on our luxury properties.
    • To conduct statistical analysis using Google Analytics (anonymized).
    • To personalize and display relevant advertisements via Google Adsense.

For advertising and analytics purposes, we will obtain your explicit consent before collecting any non-essential data.

4. Legal Basis for Data Processing

The legal basis for processing your personal data is:

    • Your explicit consent when you fill out contact forms or accept the use of non-essential cookies.
    • Performance of a contract when you request our services or information.
    • Our legitimate interest in improving our services and analyzing website traffic.

5. International Data Transfers

When using services like Google Analytics and Google Adsense, some of your data may be transferred outside the EU, particularly to the United States. Google adheres to the Standard Contractual Clauses approved by the European Commission to ensure an adequate level of data protection. For more information, you can review Google’s Privacy Policy (https://policies.google.com/privacy).

6. User Rights

As a user, you have the following rights under the GDPR:

    • Access to your personal data.
    • Rectification of inaccurate information.
    • Erasure of your data (right to be forgotten).
    • Restriction of data processing.
    • Portability of your data to another provider.
    • Objection to the processing of your data, especially for direct marketing purposes.

You can exercise these rights at any time by contacting us at info@malagaluxproperties.com.

7. Data Retention Period

We will retain your personal data for as long as necessary to fulfill the purposes described, or until you withdraw your consent. Data processed for commercial purposes will be retained until you inform us of your decision to revoke consent.

8. Right to File a Complaint

If you believe we have violated any regulations regarding the processing of your data, you have the right to file a complaint with the Spanish Data Protection Agency (AEPD) or the competent authority in your country.